Evo Account Management
List of our blog entries on Digital Marketing
When your portfolio of clients is small, using Google Drive (Docs, Sheets, and Slides) or Excel to create marketing reports manually is common practice. These free tools keep costs down and work well for getting the job done up until a point. But as you start to grow and bring on more clients, this process can quickly […]
Client dashboards are powerful tools to present KPIs to your clients in a professional and visually-pleasing way, while also saving you time and improving your operational efficiencies. With growing competition among marketing agencies, selecting the right tool can be the difference that gives you the edge in increasing customer satisfaction and winning new business. How Can You Choose the […]
Klipfolio is a cloud-based tool that allows users to connect multiple 3rd party data sources, and then view that information through custom dashboards, visualizations, and reports. Their top customer segments include marketing agencies, consultants and advisors, financial services, and software developers. With good user reviews on G2 and Capterra, there are plenty of satisfied customers using Klipfolio. […]
If you own or work at a marketing agency, you know that reporting your results and providing business intelligence to clients in a clear, concise, and professional way is just as important as the performance metrics themselves. The traditional way that marketing agencies create reports has been to piece together a variety of tools like […]
Marketing is all about continuously drawing in new leads and convincing them to make the conversion to customer and ultimately brand advocate. Although moving each new lead through the customer lifecycle isn’t all that difficult, not every new lead is going to make a purchase and keep coming back for more. Furthermore, not every email […]
There are plenty of ways the world has changed recently, and companies both large and small are working at breakneck speeds to adapt to the constantly evolving “normal.” And this is no less the case for email marketers, especially when it comes to changes in email deliverability during COVID-19. In our recently published Email Benchmarks: […]
I am still catching my breath. Adobe has agreed to acquire Marketo for $4.75 billion. The deal is the biggest in Adobe’s history and a massive encore to the acquisition of Magento for a mere $1.7 billion in May. On the one hand, I find myself proud to be a B2B marketer — to think that […]
The GDPR (or General Data Protection Regulation), Europe’s new data privacy regulation, applies to all organizations — including publishers — doing business with residents of the EU and takes effect on May 25. To learn more about the regulation, please have a look at this post or listen to our May 2017 podcast, “Countdown To […]